SOURCE-BACKED REFERENCE ENTRY · VISA · OCTOBER 2026
MCC 7991:
Tourist Attractions and Exhibits
A classification for visitor attractions; exhibition venues.
View the source & scope ↓THE CLASSIFICATION
What does MCC 7991 cover?
A classification for visitor attractions; exhibition venues.
The code belongs to the Entertainment & recreation group in this directory. The acquirer must confirm the appropriate assignment for the merchant and the relevant card network.
ILLUSTRATIVE BUSINESS FIT
What could a matching business look like?
- Visitor attractions
- Exhibition venues
These examples illustrate the classification. They are not verified NUMUS customers or confirmed transaction-level assignments.
LOOK BEYOND THE LABEL
Risk & provider review
Typical attraction admission provides identifiable access soon after purchase, limiting ordinary future-fulfillment exposure.
Why this category sits here
- Admission access
- Short delivery window
- Refund rules
Operating assumptions
Operating attractions selling ordinary admissions near use.
What could raise the risk?
- Long presales
- Large group deposits
- Repeated closures
Assessment basis: Individual business-category assessment. This is an editorial category assessment, not a bank’s rating, an individual merchant decision, a forecast of losses or a promise of approval.
How we assess risk & source references ↗No specific high-integrity-risk flag is reproduced here from the reviewed Visa classification section. This is not an exemption or a finding that no other requirements apply.
Questions worth preparing
- What goods or services generate the largest share of your sales?
- How and when do customers pay, and when are products or services delivered?
- Does a more specific network classification describe your actual business?
Your provider may also ask about transaction size, monthly volume, refunds, disputes, customer locations and delivery timing. Use your actual business facts when discussing the code.
CHECK THE REFERENCE
Source, date & scope
Code and classification reference: Visa Merchant Data Standards Manual, October 2026. Directory reviewed November 3, 2026.
Visa source · PDF page 97 · printed page 94 ↗Network descriptions and requirements can differ. This entry does not assert complete Mastercard coverage. Confirm current classifications and any special registration requirements with your acquirer.
Read the directory methodology →CONNECT THE NEXT PIECE
Build the payment setup around it.
THE BUSINESS BEHIND THE CODE
Find processing that fits
your actual business.
Your MCC is one piece of the conversation. Tell NUMUS what you sell, how you deliver it, and how your customers pay. We’ll help you take the next step.