EXPANDED MERCHANT GUIDE · VISA · OCTOBER 2026
MCC 7273:
Dating Services
Dating and matchmaking services. Dating services can combine remote enrollment, memberships and expectations about introductions, requiring focused review of billing and the actual offering.
View the source & scope ↓THE CLASSIFICATION
What does MCC 7273 cover?
Dating and matchmaking services.
Visa’s current title is Dating Services. Historical lists that combine dating and escort services can be outdated.
The code belongs to the Personal services group in this directory. The acquirer must confirm the appropriate assignment for the merchant and the relevant card network.
ILLUSTRATIVE BUSINESS FIT
What could a matching business look like?
- An online dating service
- A matchmaking service
These examples illustrate the classification. They are not verified NUMUS customers or confirmed transaction-level assignments.
LOOK BEYOND THE LABEL
Risk & provider review
Dating services can combine remote enrollment, memberships and expectations about introductions, requiring focused review of billing and the actual offering.
Why this category sits here
- Remote enrollment
- Recurring memberships
- Service representations
Operating assumptions
Lawful, accurately described dating or matchmaking services.
What could raise the risk?
- Negative-option billing
- Misleading relationship promises
- Cross-border memberships
Assessment basis: Individual business-category assessment. This is an editorial category assessment, not a bank’s rating, an individual merchant decision, a forecast of losses or a promise of approval.
How we assess risk & source references ↗Questions worth preparing
- Does the service provide dating, introductions or a different activity?
- What does a paid membership include and how is it renewed?
- How are identity issues, cancellations and customer complaints handled?
Your provider may also ask about transaction size, monthly volume, refunds, disputes, customer locations and delivery timing. Use your actual business facts when discussing the code.
THE DISTINCTIONS MATTER
Nearby codes to understand
Compare the definitions rather than choosing whichever code appears more favorable. Separate activities or network rules can change the correct treatment.
CHECK THE REFERENCE
Source, date & scope
Code and classification reference: Visa Merchant Data Standards Manual, October 2026. Directory reviewed November 3, 2026.
Visa source · PDF page 87 · printed page 84 ↗October 2026 Visa wording is Dating Services; escort services were moved to 5967 in this edition.
Network descriptions and requirements can differ. This entry does not assert complete Mastercard coverage. Confirm current classifications and any special registration requirements with your acquirer.
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THE BUSINESS BEHIND THE CODE
Find processing that fits
your actual business.
Your MCC is one piece of the conversation. Tell NUMUS what you sell, how you deliver it, and how your customers pay. We’ll help you take the next step.